Volvo. For life. Few brand slogans more effectively convey the core of a brand's ethos. Safety has been at the very heart of Volvo's philosophy from the outset. Volvo not only pioneered many important safety innovations, the design of its cars also typically exude a robust sense of indestructability. As this collection of model cars illustrates, the extent of design flair has varied quite a bit of over the years, but safety was an integral part of the thinking behind each and everyone of them.